I’m Edu Lunardi, a Brazilian art director with over a decade of experience in advertising. Ad maker who loves to make ads that don’t look like ads.
I’ve worked with top creative teams in New York, shaping bold ideas into culturally resonant campaigns that people actually feel.
Outside of the ad world, sports is my natural habitat. Soccer fanatic, born and raised in Brazil, with a healthy dislike of cold weather. Catch me chasing the ball in the summer or in the winter. There is no bad weather for soccer.
Easily fascinated with nature, history, and the kind of reality TV that gets its own reunion episode.
Thanks for stopping by. Let’s connect.
Até mais,
Edu
EXPERIENCE
acd at gale
new york | nov 2024 — present
acd at translation
new york | sep 2023 — nov 2024
senior art director at saatchi
new york | may 2021 — sep 2023
senior art director at mccann
new york | oct 2017 — apr 2021
art director at ogilvy
new York | jan 2016 — oct 2017
intern at ogilvy
new york | jul 2015 — dec 2015
intern at havas
new york| apr 2015 — jul 2015
EDUCATION
art direction at miami ad school
new york | 2015 — 2016
art direction at miami ad school
sao paulo | 2014 — 2015
bachelor's degree advertising at espm
porto alegre | 2008 — 2012
LANGUAGES
portuguese (native), english (fluent)
spanish (fluent but con um poco de portuñol)
press
Forbes
2019: Forbes' 2nd favorite Holiday commercial (for Microsoft Lucy & The Reindeer)
2021: “Why The Tide And NFL #TurnToCold Collaboration Is A Winner”
2024: “New Tide Ad Featuring Kumail Nanjiani Scores With Humor And Product Focus” (for You’re Gonna Need More Tide)
The Telegraph
2016: “It might be graphic, it might be shocking but when we live in a world where it can still be so unsafe to be born female, we need all the shock tactics we can get.” (for 1 in 3)
The Huffington Post
2016: “This Dating App Wants to Expose Hidden Violence On International Women’s Day” (for 1 in 3)
Inc
2016: “French Dating App Happn Uses an Aggressive Strategy to Raise Awareness for Violence Against Women.” (for 1 in 3)
Fashion Journal
2016: “In a world where only two-thirds of all countries have outlawed domestic violence, the campaign also acts as a call to action.” (for 1 in 3)
Trend Hunter
2016: “Dating app 'Happn' recently launched a campaign that honors International Women's Day in a unique way.” (for 1 in 3)
Rede Globo
2014: Project highlighted on Brazil's biggest network in the 2014 retrospective (for Greenpeace Raindance SP)
2014: The most googled term in the state in October of that year (for Greenpeace Raindance SP)
Folha de São Paulo
2014: Front page of Brazil's biggest newspaper (for Greenpeace Raindance SP)
Sotheby’s NY
2017: Photos of Tourists Taking Photos Exhibition
HONORS & AWARDS
Cannes Lions
2017: 1x Grand Prix, 1x Titanium, 7x Gold, 4x Silver, 4x Bronze, 2x Shortlists (for Amnesty International The Refugee Nation)
2017: 2x Bronze (for Amnesty International The Refugee Packaging)
2024: 2x Gold, 1x Silver, 1x Bronze, 3x Shortlists (for You’re Gonna Need More Tide)
D&AD
2017: 2x Wood Pencil, 1x Yellow Pencil (for Amnesty International The Refugee Nation)
2022: 2x Wood Pencil (for Tide #TurnToCold)
2024: 1x Graphite, 1x Shortlist (for You’re Gonna Need More Tide)
One Show
2017: 1x Best in Show, 1x Best in Design, 1x Best in Cross-Platform, 1x Gold, 1x Merit (for Amnesty International The Refugee Nation)
2022: 1x Green Pencil (for Tide #TurnToCold)
2022: 1x Merit (for Tide The First Talking Washing Machine)
2024: 2x Gold, 2x Bronze, 1x Merit (for You’re Gonna Need More Tide)
FIAP Festival
2015: 1x Shortlist (for Greenpeace Raindance SP)
2015: 1x Shortlist (for Airbnb Box Doormat)
Clio Awards
2023: 1x Shortlist (for Tide #TurnToCold)
Effies
2024: 1x Silver, 2x Bronze (for You’re Gonna Need More Tide)
New York Festivals
2017: 1x Grand Prize, 2x First Prize Award (for Amnesty International The Refugee Nation)
Young Guns
2015: 1x Silver (for D-Con D-Coffin)
Wave Festival
2015: 1x Shortlist (for Greenpeace Raindance SP)
Miami Ad School
2014: 1x Top Dog Award (for Greenpeace Raindance SP)